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The Concept Of Holistic Marketing

已有 1339 次阅读  2018-09-03 20:28   标签holistic  marketing  selling 
Holistic marketing concept is an approach to marketing that attempts to recognize and reconcile the scope and complexities of marketing activities. The idea of internal marketing is particularly in use when solving problems in the business by building and improving the relationship among the members of the firm. First, he points out that internal marketing ensures that all marketing functions ranging from market research to advertising are effectively developed and harmonised through cordial working relation among employees.

Customer relationship management. For this purpose, a new concept is developed and that is Holistic Marketing Concept. The field of service marketing provides that satisfaction of the employees in business will change and also improve the way the performance and services that the staff offers to the customer.

Thus customer purchases are being made after lots of thinking Customers search offline as well as online for the right product and have good knowledge of the product before they purchase. Holistic marketing philosophy, by focusing on the big picture, creates a synergy that effectively reinforces the brand message, brand image , and positions the brand uniquely in the minds of the customers.

Here all these marketing functions are to be well-knit and coordinated from the company's angle and not departmentally. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the product innovation approach.

In order to capitalize on these recent economic and marketing industry changes, the only way to truly approach marketing today is from a holistic business perspective: marketing as a discipline needs to be understood from the whole picture of the business and integrated into every aspect in order for a business to remain relevant, engaging, findable, talkable, and most of all, a force to be reckoned with.

The company has to prepare an offering mix of products, services, and prices, and utilizing communication mix of advertising, sales promotion, events and experiences, public relations, direct marketing, and personal selling to reach the trade channels and the target customers.

Societal marketing concept holds that organization's task is to determine needs, wants, and interests of target markets and to deliver the desired satisfaction more effectively and efficiently than competitors in way that preserves or enhances the consumer's mindfulness and business the society's well being.

In this respect, most organisations encourage the formation of business groups that enables their employees to effectively address customer services. In the 21st century, the marketing has changed a lot, today there are so many different avenues from marketing from on-ground to social and digital media and traditional media as well as out of home.

No doubt there are some CEO's, maybe many, that fail to recognize the rewards in investing even more dollars into holistic marketing and advertising, as those dollars are not going to directly affect sales, particularly in the short term. Business success and continually satisfying the customers & other stakeholders are closely linked to adoption & implementation of high standard of business & marketing conduct.

This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment and to attain information from suppliers. The cause and effects of marketing clearly extend beyond the company and the consumer, to society as a whole.